Adventure Travel Company Mounts Adventure Tuesday as Vehicle for Holiday Sales

Here’s an interesting twist on the Black Friday/Cyber Monday retail bonanzas:

Adventure travel company ROW Adventures is mounting Adventure Tuesday™ beginning at 9 am Pacific Standard Time on Tuesday, Nov. 30.

ROW Adventures started the Adventure Tuesday™ idea in 2009 with exclusive adventure travel deals on a whitewater rafting trip to the Lochsa River, a family multi-day rafting adventure on the Salmon River and a land-based tour of the Galapagos Islands.

“After the 2009 economic downturn many adventure travel companies didn’t know what to expect going into the 2010 season,” explains ROW Adventures owner Peter Grubb. “We created Adventure Tuesday™ simply as a fun idea and unique way to hopefully spark some interest in bookings for the following year. We didn’t know what to expect, sent a out an e-newsletter on Monday night and within an hour on Tuesday morning we were literally overwhelmed with callers.”

This year Adventure Tuesday™ will be full of some of the same deals offered previously and some new ones but they are keeping the exact details secret. ROW Adventures, a company who started as a whitewater rafting company in Idaho, now operates adventures throughout the world in 17 different countries emphasizing water adventures. This means successful callers on this year’s Adventure Tuesday™ could get deals on yachting in Croatia, sea kayaking in the Galapagos or whitewater rafting in Idaho.

An e-newsletter will be sent out to all of those who are signed up to receive the ROW Adventures’ newsletter on Monday, November 29th, 2010 which will disclose the once-in-a-lifetime deals.  Sneak-peeks will be sent out to their Facebook fans leading up to Adventure Tuesday™.  Spaces are limited and ROW Adventures only asks that you keep calling until you get through.  First come, first serve and no messages will be considered as place in line.

To learn more about ROW Adventures, visit:; call 800-451-6034; or e-mail

To learn more about adventure travel and family adventures:

Sustainable Travel: Reconnect with your inner Mother Nature while giving back to Planet Earth

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