Alterra Mountain Company Adds Snow Valley Resort to its Southern California Year-Round Destinations

Alterra Mountain Company has acquired Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home (photo supplied by Alterra Mountain Company)

Snow Valley will Join Big Bear Mountain Resort, Creating a Three-Mountain Destination for the Ultimate Ski & Ride Experience

DENVER, CO – Alterra Mountain Company has acquired Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home.

“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets,” said Jared Smith, President & CEO, Alterra Mountain Company. “As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.”

Easily accessible from Pasadena, Santa Monica, Los Angeles and San Diego, and located just 11 miles from Big Bear Lake, the new three-mountain experience will offer skiers and riders the ability to progress from beginner to intermediate to expert terrain. With a focus on the beginning of that progression, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service. The addition of the resort also means that skiers and riders will have access to Southern California’s only chairlift serviced sledding area for enhanced snow play during the winter season.

“Snow Valley Mountain Resort has been a treasured destination since 1924 and together we will continue its incredible legacy,” said Kevin Somes, Vice President and General Manager of Snow Valley Mountain Resort. “By becoming a member of the Alterra Mountain Company family of destinations, Snow Valley will continue to deliver exceptional guest experiences to ski and snow enthusiasts in Southern California, and beyond.”

Home of Southern California’s only six-person chairlift, Snow Valley is in the San Bernardino Mountains in Running Springs, CA. Snow Valley is Southern California’s most versatile ski area and is “Southern California’s #1 “Family-Friendly Resort,” “Beginner Friendly Resort”, and “Least Crowded Resort,” according to Liftopia’s “Best in Snow Awards.” These honors salute Snow Valley’s fantastic Snow Sports School, night sessions and lift-served Snow Play (sledding). Meanwhile, advanced skiers and snowboarders love Snow Valley’s Slide Peak, a legendary Southern California slope with a 35-degree pitch. Snow Valley is one of the largest resorts in the San Bernardino National Forest, with 1,041 feet of vertical drop, a summit of 7,841 feet and base at 6,800 feet -all spread across 240 acres of skiable terrain. Its longest run is one mile. Snow Valley has a lounge with full bar, food outlets, a large retail Sport Shop offering the biggest brands in snow sports, and rental and repair shops. For more information, see Snow-Valley.com.

Alterra Mountain Company’s destinations offer premium ski, snowboard, and all-season activities for those who seek adventure and fun in the great outdoors. The 16 mountain destinations are spread throughout six states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company also introduced the Ikon Pass for winter 2018/2019, which today offers skiers and riders access to more than 50 mountain destinations throughout the Americas, Europe, Australia, New Zealand, and Japan.

The Ikon Pass and Big Bear Mountain Resort season passes will be accepted at Snow Valley starting Monday, February 20, 2023.

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Top 5 Reasons to Visit Breckenridge This Winter

Snow has begun to blanket Breckenridge, a Vail resort in Colorado, in time for opening day for the 2015-16 season  (photo by Pete Iskyan)

Snow has already begun to blanket Breckenridge Ski Resort as white peaks shined bright against pink clouds and blue skies in Colorado’s high country. Opening day is Friday, Nov. 13, and along with the numerous reasons to visit Breckenridge this 2015-2016 ski and ride season, the top five reasons will have you taking advantage of lodging deals, waxing your skis and dusting off your boots.

Top 5 Reasons to Visit Breckenridge for the 2015-2016 Winter Season

1. Snow My Gosh!
   Averaging nearly 30 feet of snow, Breckenridge has been one of the snowiest resorts in North America for the last two years. Snow has started to fall on Breckenridge’s five huge peaks and there will be skiing soon  from the highest chairlift in North America all the way into the hip mountain town of Breckenridge. And while Mother Nature has always been good to Breck, the resort has installed a mile of new snowmaking over the summer on Peak 6 insuring a holiday opening date for the lower part of the peak.
2. Breck for Less
   Breckenridge offers a couple of ways to save on ski vacations throughout the season, but booking before opening day is the best way to save on lodging. Book now through opening day (Nov. 13) to save up to 30 percent on lodging at Breckenridge.com/deals. Breckenridge is one of the hottest spots to ski in the Western Hemisphere, so don’t wait!
3. Tricks, Flips and Guitar Picks
   As host to top ski and snowboard events, Breckenridge sets the lineup for the winter with favorite events including the Winter Dew Tour, returning for the 8^thconsecutive year to Breckenridge Dec. 10-13, 2015.  The winter Dew Tour features four amazing days of world-class snowboard and freeski competitions, live concerts, athlete meet-and-greets, events in town and the interactive Dew Tour Experience. January is all about celebrating snow and brings the quirky Ullr Festivaland awe-inspiring International Snow Sculpture Championships to downtownn Breck. Finally, spring flings forward with Spring Fever, the largest spring skiing festival in Colorado, March 18 through April 17. The month-long festival incorporates on and off-mountain events, live concerts on the snow and more.
4. New School
   The Breckenridge Ski & Snowboard School enhances its offerings with more advanced, specialized instructions for faster learning; a new family-friendly slow zone with skill zone specific features; and instructors who focus on personalized instruction while providing the inside scoop to the mountain. Women specifically will benefit during Women’s Ski Week this February with women-only classes for all levels, first tracks, Women & Wine and more. Classes and guides are available for all ages and levels – find the perfect option for you and your group at www.breckenridge.com
5. One pass to ski the world
   The Epic Pass continues to be the best value and most popular lift product in the industry offering guests access to 13 resorts in three countries and a savings of up to 35 percent as compared to single-day lift ticket pricing. The Epic Pass provides skiers and riders with unlimited and unrestricted access to Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Lake Tahoe, Afton Alps in Minnesota, Mt. Brighton in Michigan and now Perisher in Australia. Purchase by Oct. 11 for the lowest price guaranteed at $789 for adults and $409 for children, on EpicPass.com.

With snow now on the ground, Breckenridge is ramping up for its best ski season yet. Stay connected on Breckenridge.com for terrain updates, snow reports, lodging deals, event details and the lowest priced lift tickets guaranteed. Stay connected all year long at www.facebook.com/Breckenridge, watch official resort videos at www.YouTube.com/Breckenridge and follow @Breckenridgemtn on Instagram and Twitter.

With five huge peaks, 2,908 acres, four terrain parks, a 22ft Superpipe, 11 bowls, the highest chairlift in North America, family-friendly terrain and a world-class ski school, all situated above an authentic, hip mountain town with awe-inspiring views, there are good reasons why “Breck” is one of the most popular ski resorts in the Western Hemisphere. Renowned for the welcoming spirit and friendly character of its locals, with over 200 restaurants, bars, and shops, and numerous year-round activities and events, Breck embodies more than just a destination, it inspires a way of life.  www.breckenridge.com.

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