Alterra Mountain Company Adds Snow Valley Resort to its Southern California Year-Round Destinations

Alterra Mountain Company has acquired Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home (photo supplied by Alterra Mountain Company)

Snow Valley will Join Big Bear Mountain Resort, Creating a Three-Mountain Destination for the Ultimate Ski & Ride Experience

DENVER, CO – Alterra Mountain Company has acquired Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home.

“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets,” said Jared Smith, President & CEO, Alterra Mountain Company. “As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.”

Easily accessible from Pasadena, Santa Monica, Los Angeles and San Diego, and located just 11 miles from Big Bear Lake, the new three-mountain experience will offer skiers and riders the ability to progress from beginner to intermediate to expert terrain. With a focus on the beginning of that progression, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service. The addition of the resort also means that skiers and riders will have access to Southern California’s only chairlift serviced sledding area for enhanced snow play during the winter season.

“Snow Valley Mountain Resort has been a treasured destination since 1924 and together we will continue its incredible legacy,” said Kevin Somes, Vice President and General Manager of Snow Valley Mountain Resort. “By becoming a member of the Alterra Mountain Company family of destinations, Snow Valley will continue to deliver exceptional guest experiences to ski and snow enthusiasts in Southern California, and beyond.”

Home of Southern California’s only six-person chairlift, Snow Valley is in the San Bernardino Mountains in Running Springs, CA. Snow Valley is Southern California’s most versatile ski area and is “Southern California’s #1 “Family-Friendly Resort,” “Beginner Friendly Resort”, and “Least Crowded Resort,” according to Liftopia’s “Best in Snow Awards.” These honors salute Snow Valley’s fantastic Snow Sports School, night sessions and lift-served Snow Play (sledding). Meanwhile, advanced skiers and snowboarders love Snow Valley’s Slide Peak, a legendary Southern California slope with a 35-degree pitch. Snow Valley is one of the largest resorts in the San Bernardino National Forest, with 1,041 feet of vertical drop, a summit of 7,841 feet and base at 6,800 feet -all spread across 240 acres of skiable terrain. Its longest run is one mile. Snow Valley has a lounge with full bar, food outlets, a large retail Sport Shop offering the biggest brands in snow sports, and rental and repair shops. For more information, see Snow-Valley.com.

Alterra Mountain Company’s destinations offer premium ski, snowboard, and all-season activities for those who seek adventure and fun in the great outdoors. The 16 mountain destinations are spread throughout six states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company also introduced the Ikon Pass for winter 2018/2019, which today offers skiers and riders access to more than 50 mountain destinations throughout the Americas, Europe, Australia, New Zealand, and Japan.

The Ikon Pass and Big Bear Mountain Resort season passes will be accepted at Snow Valley starting Monday, February 20, 2023.

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Destination Resorts Give Warm Welcome from Winter Chill

Resort destinations like the Zemi Beach House, Anguilla, give a warm welcome to those who want to escape winter’s chill (Photo Credit: Zemi Beach House)

Looking for a warm weather destination resort? From Belize to Anguilla, and all the way to Dubai, we’ve rounded up several of the top destinations to escape winter’s chill:

Destinations for Families:

Mayakoba, MX – Banyan Tree Mayakoba

At Riviera Maya’s most exclusive five-star, all-villa eco resort, families looking to spend the winter vacation under the warm Mexican sunshine would be delighted to book one of Banyan Tree Mayakoba’s two room categories specifically constructed for families looking to spread their wings. Choose from either a Three Bedroom Family Residence or a Beachfront Three-Bedroom Pool Villa, each sleeping up to 6 with over 2700 square feet of space, a private plunge pool, hammocks and separate living room. Families staying on property will also have access to an array of innovative, experiential programs aimed at sustainability, wellbeing and stewardship – pillars that are innate to the Banyan Tree brand, including: Garden-Haab, an educational greenhouse experience where guests can learn about sustainable processes used on property to protect the local flora of Mayakoba, guided bike rides through nature trails to explore cenotes and learn about local fauna, Turtle Release experiences where you can release baby turtles and ensure they reach the sea safely, culinary classes ranging from Thai Spices and Mexican Cooking to Italian Favorites and Pastries, Jim McClean Golf School where families can take private golf classes in the first pure performance golf lab in the country, or learn how to make your notebook from scratch with the Recycling Paper Workshop. A newly renovated Kid’s Club is also available for those little ones looking for a safe sanctuary to do remote learning or have fun beachside.

Atlantis, The Palm, Dubai

Atlantis, The Palm, Dubai is the ultimate over-the-top destination ideal for family members of all ages! From Dubai’s famous Aquaventure waterpark with experiences such as near-vertical drop slides, sea lion cuddling, and an aquarium with 65,000 marine animals, to Atlantis’s Michelin-star restaurants such as Nobu and Hakkasan – the options are endless for families.. In addition to world-class dining and bucket-list experiences, Atlantis is home to some of the best nightlife and entertainment in the Middle East. For adults who want to escape the youngsters for a bit, guests can take advantage of Atlantis’s Kids club and 24-hour nanny services to enjoy all that Atlantis has to offer during the holiday season!

Altamer Resort, Anguilla

Altamer Resort is Anguilla’s hidden gem consisting of three private villas ideal for families. In addition to the Antilles Pearl (sleeps up to 10 guests), the Petit Topaz (sleeps up to 4), Altamer is days away from reopening the Blue Diamond Villa, a 13,000 square-foot villa sleeping up to 12 guests. Guests of Altamer can enjoy their own private beach, a butler and chef upon request, boat day charters, tennis lessons, yoga lessons and much more – the perfect destination for a private, secluded holiday.

Alaia Belize – San Pedro, Belize

Situated in the idyllic and historic town of San Pedro, Alaia Belize operates as the first true four diamond resort on Ambergris Caye. The beachfront hotel sits just 600 meters from the Belize Barrier Reef Reserve offering stunning views of the Caribbean Sea and featuring a piano bar, live art gallery, wine club, three restaurants, four bars, an onsite dive shop, a kid’s club, three pools including Belize’s first-ever suspended rooftop pool and lounge with 360-degree views. Alaia Belize allows hotel guests and residential owners to intimately connect with their surroundings as it was designed to stimulate all five senses. With interiors curated by renowned Brazilian designer Debora Aguiar, the boutique resort is meant to invite guests to touch, stay and feel connected to Mother Nature, from the warm and harmonious ambiance, woven textures, natural fibers and touches of greenery. The design-forward hotel features 155 guest rooms and suites, ranging from studios to three bedrooms, with a natural color scheme to complement the stunning oceanfront views. Seamlessly blending the indoor and outdoor settings, the rooms offer an average of 1,200 square feet indoors and almost 900 square feet in open air, per unit. 

Offer timeframe: The offer is available to book now for stays through November 2022. 

For Solo Travelers:

Picocanoa Rodavento – Veracruz, Mexico

Picocanoa Rodavento, an eco-lodge in Veracruz, Mexico, offers a one-of-a-kind warm weather escape for an adventurous holiday trip where thrill seekers can explore the surrounding jungle-clad hills by whitewater rafting, mountain biking, rock climbing and even zipping across the canyon and colorful treetops. Visitors can also relax and unwind as the glamping site offers traditional wellness treatments, including a traditional Mayan temazcal prehispanico steam bath, as well as an outdoor pool and bar surrounded by lush greenery, a campfire for enjoying traditional batucada drum parties and safari tents and cabins that travelers can book for $98/night on outdoor accommodation website Pitchup.com.

For Couples:

Zemi Beach House, Anguilla

Hugging the crystal waters and perched atop the powder white Shoal Bay Beach, Zemi Beach House is Anguilla’s award-winning luxury boutique hotel. Arrive in style by private plane or sea shuttle from St. Maarten and soak up all that Zemi has to offer—from the one-of-a-kind Thai House Spa to the unique pools and cabanas, to the variety of watersports and beachfront activities. Experience toes-in-the-sand dining with a special curated menu of Caribbean-style cuisine and visit the Rhummelier who will guide you through a sampling of high-end rhums in the chic Rhum Room – a truly unique place to end off the year just right.

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