Archive for the ‘New York theater’ Category

New York Gilbert & Sullivan Players Return to In-Person Performances, Announce Fall Season

October 5, 2021
The New York Gilbert & Sullivan Players, here performing the G&S classic, “Mikado,” in 2019, are returning to in-person performances.  The Fall Season of NYGASP will kick off with Season Reopening Celebration on Oct. 24, 2021. H.M.S. Pinafore on Dec. 29, 2021- Jan. 2, 2022 at the Kaye Playhouse at Hunter College (East 68th Street between Park and Lexington Avenues). New Year’s with NYGASP on Dec. 31, 2021 will be at the Leonard Nimoy Thalia Theater at Symphony Space (2537 Broadway at 95th Street). The season continues with The Pirates of Penzance Jan. 5-9, 2022 and The Gondoliers April 7-10, 2022 at the Kaye Playhouse at Hunter College (East 68th Street between Park and Lexington Avenues).  © Karen Rubin/goingplacesfarandnear.com

(New York) The New York Gilbert and Sullivan Players (NYGASP), one of America’s most preeminent professional Gilbert & Sullivan repertory companies, announces their Fall 2021-22 season at the Kaye Playhouse at Hunter College (East 68th Street between Park and Lexington Avenues) which includes Season Reopening CelebrationH.M.S. PinaforeThe Pirates of Penzanceand The Gondoliers. In addition,  NYGASP is continuing their 40+ year tradition of New Year’s with NYGASP at the Leonard Nimoy Thalia Theater at Symphony Space. 

Under the dynamic leadership of Artistic Director Albert Bergeret, who has been hailed as “the leading custodian of the G&S classics” by New York Magazine, NYGASP has created its own special niche in the cultural mosaic of New York City and the nation. Since its founding in 1974, the company has presented over 2000 performances of the G&S masterpieces throughout the United States, Canada, and the U.K. captivating audiences of all ages. NYGASP’s productions are charged with engaging contemporary entertainment values while retaining respect for the famous duo’s comedic and musical genius.

Season Reopening Celebration

Sunday, October 24, 2021 – 3 PM

Join the fun as the NYGASP repertory Company and Orchestra engage in a romp through favorites from the G&S canon – including the first rate opportunity to indulge in audience requests performed impromptu after intermission. Old friends, fresh new faces, and our loyal orchestra members can’t wait to share the glee of the G&S repertoire with our cherished friends and fans who “plough the sea”!

H.M.S. Pinafore

Wednesday, December 29, 2021 7:30 PM
Thursday, December 30, 2021 2 PM* and 7:30 PM
Sunday, January 2, 2022 3 PM

This early satirical sendup helped Gilbert and Sullivan chart a new course for modern musical theatre. The captain’s daughter has caught the eye – and the heart – of two men at once: a lowly sailor and the pompous Sir Joseph Porter. Only a bumbling baby-farmer named Little Buttercup can unravel this mess of mistaken identities and mismatched marriages. Filled with infectious tunes and featuring a rousing finale, it’s no wonder this classic comedy still makes a modern-day splash!

*Bring Your Grandparents Day – Thurs Dec 30 at 12:45PM

Respect your elders with a pre-show Family Overture (Musical and plot introduction made entertaining for the entire family) and a backstage tour following the performance. Free to all ticket holders.

New Year’s Eve With NYGASP

December 31, 2021 7:30 PM

Join us for an intimate and engaging version of our merry New Year’s Eve celebration at Symphony Space’s 160 seat Thalia Theater. The best of NYGASP will perform their personal G&S favorites followed by the Company’s signature tour-de-force challenge – audience requests from the G&S repertoire performed impromptu. Topped off with a champagne toast to the New Year and a rousing rendition of Auld Lang Syne!

The Pirates of Penzance

Wednesday, January 5, 2022 7:30 PM
Thursday, January 6, 2022 7:30 PM
Friday, January 7, 2022 7:30 PM
Saturday, January 8, 2022 2 PM & 7:30 PM
Sunday, January 9, 2022 3 PM

Set sail with this classic comedy that boasts one of the most famous patter songs in musical theatre history. On the coast of Cornwall, a band of tenderhearted pirates celebrates the coming of age of Frederic, who was mistakenly apprenticed to the pirates until his 21st birthday. Now, Frederic has vowed to devote his life to the extermination of piracy – until a ludicrous leap year snag threatens to keep him apprenticed to the pirates for life! Throw in a bevy of beauties, a brash Pirate King, the delightfully stuffy Major-General Stanley and you’ve got what The New York Times calls “AN ENDEARING PRODUCTION WITH HIGH MUSICAL STANDARDS AND SPIRITED PERFORMANCES.”

 The Gondoliers

Thursday, April 7, 2022 7:30 PM
Friday, April 8, 2022 7:30 PM
Saturday, April 9, 2022 2 PM & 7:30 PM
Sunday, April 10, 2022 3 PM

Are you seeing double? You will during The Gondoliers, as two different groups with two different storylines collide in one boisterous and joyous show. After much confusion, lots of exuberant dancing, and jolly Italianate musical ensembles, the stage is set for leaving all concerned, including the audience, with feelings of pleasure!

The NYGASP 2021-22 season is made possible with public funds from the New York State Council on the Arts, celebrating 50 years of building strong, creative communities in New York State’s 62 counties. This program is supported, in part, by public funds from the New York City Department of Cultural Affairs.

Ticket from $25 – $105. Season subscriptions available. Children and Student discounts also available. For information on all shows and to purchase tickets and/or subscriptions visit www.nygasp.org  

See also:

RUSH TO SEE THE NEW YORK GILBERT & SULLIVAN PLAYERS’ ‘MIKADO,’ SHOWPIECE OF ITS 45TH SEASON

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Broadway Theater Tickets Back on Sale for Performances Beginning Sept 14

May 7, 2021
Broadway theater, New York City’s Great White Way, will fully reopen its doors this September, in accordance with the New York State’s health and safety guidance. Beginning May 6, and throughout May, tickets for Broadway shows – which begin September 14, 2021 – are already on sale at 100 percent of theater capacity © Karen Rubin/goingplacesfarandnear.com

Broadway theater, New York City’s Great White Way, will fully reopen its doors this September, in accordance with the New York State’s health and safety guidance. Beginning May 6, and throughout May, tickets for Broadway shows – which begin September 14, 2021 – are already on sale at 100 percent of theater capacity.

The announcement builds upon the reopening of performing arts and live entertainment venues at limited capacities last month and further sets the stage for Broadway shows to return to theaters throughout the fall. 

“Broadway is at the core of our New York identity, and a big part of our economy which employees countless performers and show creators, and beginning this September, the show will go on,” Governor Andrew Cuomo said.”Visitors from all around the world have come to New York to experience the arts and culture and see iconic performances on Broadway, and sadly, the pandemic put this unique New York experience on pause. Thankfully, as we continue to monitor the data and reopen our economy, we are now on track to allow full capacity performances on Broadway to resume beginning this September, bringing back this beloved world-famous attraction.”

Broadway League President Charlotte St. Martin said, “On behalf of the nearly 100,000 people who make their living on Broadway – on stage, backstage, and throughout the city and state – we are immensely gratified by the support of Governor Cuomo today. Restarting Broadway is a complex endeavor, requiring long lead times for productions the need to reconnect with a sustaining audience from across the country and around the world. Today’s green light by the Governor to put our shows on sale now for the fall is vital to our success. Broadway is the beating heart of NYC tourism and we can’t wait for the day soon when our hearts will beat before a live joyful audience.”

The State will continue to work closely with Broadway industry partners to plan for the safe, successful return of this world-class cultural experience.  As public health conditions and the State’s guidance for performing arts and live entertainment changes, Broadway stakeholders will remain flexible and adapt to applicable health protocols, such as face coverings, health screening, enhanced air filtration and ventilation, and rigorous cleaning and disinfection. 

The availability of advance sale tickets and marketing for shows begins the months-long process of reopening to full capacity, building momentum to sustain many long and successful Broadway runs.  The Governor, Department of Health, Empire State Development, and State agency partners join with the industry in their commitment to creating safe and heathy environments for audiences, performers, and employees to enjoy, perform, and work.  If performances need to be postponed due to the public health conditions, theaters have planned to offer customer-friendly refunds and exchange policies. 

To support the performance industry in New York City, the FY 2022 enacted budget included $1 billion in Small Business and Arts Relief and Recovery Assistance, which includes the New York City Musical and Theatrical Production Tax Credit Program which provides up to $100 million in tax credits to jump start the industry and revitalize tourism in New York City. Under this program, productions which have their first performance scheduled through December 2022 are eligible for a 25 percent credit on eligible costs. 

Prior to the pandemic, almost 250,000 people were seeing a Broadway show every week.  Broadway supports nearly 97,000 local jobs and contributes about $14.7 billion every year to the New York City economy.

For more information, visit the Broadway League, the industry’s trade association: www.broadway.org/

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NYS Greenlights Reopening of Performing Arts, Entertainment Venues

April 7, 2021
Bright lights of Broadway can shine again, as New York State allows reopening of performing arts and entertainment venues with capacity controls and health protocols © Karen Rubin/goingplacesfarandnear.com

Venues Will Be Able to Host Up to 100 People Indoors or Up to 200 People Outdoors; With Testing or Immunization, Up to 150 People Indoors or Up to 500 People Outdoors

Social Distancing, Face Coverings and Strict Health Protocols Required

Excelsior Pass Now Available for New Yorkers to Show Proof of Vaccination or Recent Negative COVID-19 Test to Attend Venues; Interested New Yorkers Can Use Excelsior Pass and Learn More Here; Interested Businesses Can Learn More Here

New State Guidance Available Here

Governor Andrew M. Cuomo announced that performing arts and entertainment venues can reopen at 33 percent capacity beginning today. Venues can host up to 100 people indoors or up to 200 people outdoors. If all attendees present proof of completed vaccination or recent negative test result prior to entry, capacity can increase up to 150 people indoors or up to 500 people outdoors. Social distancing, face coverings, health screening and other health protocols will be required by all attendees, as well as strict adherence to all applicable Department of Health guidance, which is available here.

“New York’s beloved arts and entertainment venues have been hard hit by the public health guidance we’ve implemented to slow the spread of COVID-19, and after a long and difficult period, I am glad to see them reopen their doors to New Yorkers,” Governor Cuomo said. “Attendees will need to follow strict guidance to keep themselves and others safe, but they’ll now be able to watch world-class performances and take part in our state’s thriving arts and culture scene once again. I encourage New Yorkers to get tested before attending events and to use Excelsior Pass to show venues that they’ve been vaccinated or tested before entering performance spaces.”

On March 26, Governor Cuomo announced the launch of Excelsior Pass – a free, voluntary platform developed in partnership with IBM, which utilizes proven, secure technology to confirm an individual’s recent negative PCR or antigen test result or proof of vaccination to help fast-track the reopening of businesses and event venues in accordance with New York State Department of Health guidelines. Similar to a mobile airline boarding pass, individuals will be able to either print out their pass or store it on their smartphones using the Excelsior Pass Wallet app. Each Pass will have a secure QR code, which participating businesses and venues can scan using a companion app to verify proof of COVID-19 negative test results or proof of vaccination. An individual’s data is kept secure and confidential at all times.

Interested New Yorkers can opt in to use Excelsior Pass and learn more here; interested businesses can opt in and learn more here.

On February 20, the Governor announced the launch of NY PopsUp, an unprecedented and expansive festival featuring hundreds of pop-up performances that will revitalize the spirits of New Yorkers with the energy of live performances and will jumpstart the state’s live entertainment industry. During the run of the festival, NY PopsUp will grow in its scale, volume of performances, and geographical footprint. Follow @NYPopsUp on Twitter and Instagram for the latest. More information is available here.

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Weddings, Baseball, Arts and Entertainment Resume in New York State

March 19, 2021
Wedding receptions and catered events can resume statewide in New York State, following the state’s strict health and safety protocols © Karen Rubin/goingplacesfarandnear.com

Wedding receptions and catered events can resume statewide in New York. All venues hosting weddings and catered events must follow the State’s strict health and safety protocols, including the following requirements:

  • Venues are restricted to 50% capacity, with no more than 150 attendees per event
  • All attendees must have proof of recent negative test result or proof of immunization prior to the event
  • Sign-in with contact information required to assist with potential contact tracing
  • Venues must notify local health departments of large events, above the social gathering limit, in advance
  • Masks will be required at all times except when seated and eating or drinking
  • Ceremonial and socially-distanced dancing allowed in designated areas

Detailed guidance for in-person and catered events is available here.

“New Yorkers have remained resilient throughout this entire pandemic, and the numbers show how effective our behavior has been in stopping the spread of this virus,” Governor Andrew Cuomo said.”As the state’s positivity and hospitalization numbers continue to decline and we ramp up vaccinations, the light at the end of the tunnel is getting closer and we can focus on safely reopening different sectors of our economy without compromising the progress we’ve made. Weddings and catered events will now be allowed to resume across the state, with strict protocols in place to protect the health and safety of New Yorkers. This is great news – but we must continue with the practices that we know work to defeat this virus once and for all.”

The reopening of wedding receptions and other catered events builds on the Governor’s recent measures to further re-open the economy amid a steady decline in New York’s COVID-19 positivity and hospitalization rates.

Effective March 19th, New York City indoor dining expanded to 50 percent capacity and the rest of New York State increased to 75 percent capacity for indoor dining.

The MTA has partially restored overnight service on the New York City Subway.

On February 14th, the Governor issued an Executive Order extending closing times to 11 p.m. statewide for restaurants, bars, gyms and fitness centers, casinos, billiards halls and any other location with an SLA license.

The Governor also announced beginning April 2, event, arts and entertainment venues can reopen at 33 percent capacity, up to 100 people indoors and up to 200 people outdoors.” And Citifield which is the home base for the Mets and Yankee Stadium will be able to welcome fans at 20 percent capacity.

New York’s Major League Baseball teams, the New York Mets and New York Yankees, can resume play with spectators in the stadiums, beginning April 1. Professional sports in large outdoor stadiums that hold 10,000 people or more will be allowed to reopen at 20 percent capacity. Attendees must show proof of a recent negative test or completed vaccination series prior to entry and are subject to strict state guidance on face coverings, social distancing, and health screening. The New York State Department of Health will re-evaluate the testing and vaccination entry requirements in May, and if the public health situation continues to improve, they may be discontinued in mid-May. Vaccinations will continue to be administered at Yankee Stadium and Citi Field during the MLB season.

Building on the recent reopening of large professional sports arenas, the Governor also announced that smaller, regional sports venues that hold 1,500 people indoors or 2,500 people outdoors can also reopen, beginning April 1. Initial capacity will be limited to 10 percent indoors and 20 percent outdoors. Attendees must show proof of a recent negative test or completed vaccination series prior to entry and are subject to strict state guidance on face coverings, social distancing, and health screening.

Governor Cuomo also announced that large outdoor performing arts venues, including stadiums, that hold more than 2,500 people can reopen at 20 percent capacity, beginning April 1. Venue capacity will continue to increase as the public health situation improves with more New Yorkers receiving vaccinations and fewer COVID-19 cases in the community. Attendees must show proof of a recent negative test or completed vaccination series prior to entry and are subject to strict state guidance on face coverings, social distancing, and health screening.

To re-open professional sports with spectators at large outdoor stadiums, each venue must adhere to strict health and safety protocols, including:

  • Obtain NYS DOH approval for ALL venues and events
  • Institute a 20 percent capacity limit
  • Ensure spectators and public-facing event staff present proof of a recentnegative COVID-19 test result or proof of vaccination prior to the event
  • Mandate face coverings, social distancing, and temperature checks for all those in attendance
  • Mandate assigned, socially distanced seating
  • Collect contact information from all those in attendance to help inform contact tracing efforts
  • Meet enhanced air filtration, ventilation, and purification standards for any indoor areas
  • Ensure retail, food services and athletic activities abide by all State-issued guidance

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Free Broadway Musical Performances at The Shops at Columbus Circle Begin Nov. 11

November 1, 2019

NYC-HolsColumbus_111918_156e2(c) Karen Rubin

The Shops at Columbus Circle kicks off its fourth year of Broadway Under the Stars, a five-week series of free public performances taking place this holiday season. Select cast from today’s hottest Broadway musicals perform against the backdrop of 12 massive stars, one of the largest specialty crafted exhibits of illuminated color displays in the world, suspended from the 100-foot-high ceilings. © Karen Rubin/goingplacesfarandnear.com

On Monday, November 11, The Shops at Columbus Circle kicks off its fourth year of Broadway Under the Stars, a five-week series of free public performances taking place this holiday season. Select cast from today’s hottest Broadway musicals will perform against the backdrop of the destination’s famous 12 massive stars. These stars, one of the largest specialty crafted exhibits of illuminated color displays in the world, are suspended from the 100-foot-high ceilings. Performances begin at 5 pm and are free to attend and open to the public, no reservations or tickets are required.

The November 11 performances, hosted by Actor George Psomas (Fiddler on the Roof, South Pacific)

Broadway performances from the casts of Waitress, Chicago, Oklahoma! and The Lightening Thief. Each performance takes about 20 minutes.

Future performances at “Broadway Under the Stars” include:

Nov. 18: Come From Away, Rock of Ages

Nov. 25: Dear Evan Hansen, The Illusionists, Frozen

Dec. 2: Beetlejuice, Tootsie, Mean Girls

Dec. 9 : Phantom of the Opera, WICKED

Additional Broadway Under the Stars offerings include specialty cocktails from the Shops at Columbus Circle’s Restaurant and Bar Collection which includes Monday night drink specials like Center Bar’s Pomegranate Smash cocktail ($16).

This winter take on a classic smash uses one of the restaurant’s favorite winter fruits and opts for pomegranate juice over Grenadine for a modern twist. Here’s how you can make it at home:

2 oz High West Prairie Bourbon

1 oz Pomegranate

½ oz Simple

½ oz Lemon Juice

Serve in a Julep cup over crushed ice with a simple drizzle of pomegranate molasses, a couple of Pomegranate seeds and mint sprigs for garnish.

Visit www.theshopsatcolumbuscircle.com for more information and an ever-changing list of events and happenings.

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2-For-1 Broadway Tickets During NYC Broadway Week, Jan. 21-Feb. 8

January 16, 2019

nyc-broadway theater_111918_228e2(c) karen rubin

NYC Broadway Week, January 21 through February 10, 2019, is when theater goers have the opportunity to purchase 2-for-1 tickets to 24 acclaimed Broadway shows © Karen Rubin/ goingplacesfarandnear.com

NYC Broadway Week tickets are now on sale. The popular biannual program, now in its ninth year, will run January 21 through February 10, 2019, offering visitors and New Yorkers the opportunity to purchase 2-for-1 tickets to 24 acclaimed Broadway shows. Of the productions, 11 are new program participants, including: Tony Award® –Winning Best Musical The Book of Mormon; critically acclaimed drama The Ferryman; modern, LGBTQ+ comedy The Prom; and star-studded production True West, among other highly sought-after shows. Tickets for NYC Broadway Week can be purchased now at nycgo.com/broadwayweek.

“Broadway is synonymous with New York City and NYC Broadway Week is the perfect way to discover and experience the world’s best theater at an extraordinary value,” said Fred Dixon, president and CEO of NYC & Company.

The 24 shows participating in NYC Broadway Week Winter 2019 are:

  • Aladdin
  • Anastasia
  • The Band’s Visit
  • Beautiful – The Carole King Musical
  • The Book of Mormon**
  • The Cher Show**
  • Chicago The Musical
  • Choir Boy**
  • Come From Away
  • Dear Evan Hansen**
  • The Ferryman**
  • Frozen
  • King Kong**
  • Kinky Boots
  • The Lion King
  • Mean Girls**
  • My Fair Lady
  • The Phantom of the Opera
  • Pretty Woman**
  • The Prom**
  • True West**
  • Waitress
  • The Waverly Gallery**
  • Wicked

(*Subject to availability. Blackout dates may apply. **New participants in NYC Broadway Week.)

“We are so proud to again partner with NYC & Company for NYC Broadway Week, which is such a celebrated program,” said Charlotte St. Martin, president of The Broadway League. “With nearly three weeks of 2-for-1 tickets and a wide variety of productions including family friendly shows, creative revivals and exciting new works, it’s a great time to go to the theatre.”

NYC Broadway Week is produced by NYC & Company in partnership with AARP, Audience Rewards, The Broadway League, Telecharge and Ticketmaster.

Since its launch in January 2011, NYC Broadway Week has cumulatively sold more than 1,225,000 tickets, generating nearly $84 million in revenue for Broadway. The program, now in its ninth year, welcomes travelers and locals to experience globally renowned, only-in-NYC theater at a value, benefiting the 87,000 strong local Broadway community and bolstering the greater NYC tourism industry. According to The Broadway League, 7.6 million visitors purchased tickets to one or more Broadway shows in the 2017–2018 season.

Last month, NYC & Company announced the alignment of three signature programs with a new initiative, NYC Winter Outing. From January 21 through February 10, NYC Broadway Week, NYC Restaurant Week (concludes February 8), and NYC Must-See Week will create an irresistible draw for domestic and international travelers as well as NYC residents looking to experience a curated selection of the best of New York City entertainment, dining and activities on a dime. For additional information, visit nycgo.com/winterouting.

Tickets for NYC Broadway Week can be purchased now at nycgo.com/broadwayweek.

 

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Take Advantage of 2-For-1 Ticket Offer During NYC Broadway Week Jan 16-Feb 4

January 8, 2018

Bdwy_NYC_112217_466e2 (c) Karen Rubin

NYC Broadway Week winter 2018 tickets are now available, offering 2-for-1 tickets to 19 Broadway shows with performances January 16 through February 4 © 2018 Karen Rubin/goingplacesfarandnear.com

New York City — NYC & Company, New York City’s official destination marketing organization, announced NYC Broadway Week tickets are on sale to the public today beginning at 10:30am EST. The popular biannual program, now in its eighth year, will run January 16 through February 4, 2018, offering visitors and New Yorkers the opportunity to purchase two-for-one tickets to 19 exciting Broadway shows. Of the participants, seven are new Broadway productions, including Farinelli and the King, SpongeBob SquarePants and The Parisian Woman, among others. Tickets for NYC Broadway Week can be purchased now at nycgo.com/broadwayweek.

The 19 shows participating in NYC Broadway Week winter 2018 are:

  • A Bronx Tale
  • Aladdin
  • Anastasia
  • Beautiful – The Carole King Musical
  • Chicago
  • The Children**
  • Farinelli and the King**
  • Hello, Dolly!
  • John Lithgow: Stories by Heart**
  • Kinky Boots
  • Latin History for Morons**
  • The Lion King
  • Once on This Island**
  • The Parisian Woman**
  • The Phantom of the Opera
  • The Play That Goes Wrong
  • School of Rock
  • SpongeBob SquarePants**
  • Wicked

*Subject to availability. Blackout dates may apply.

**New participants in NYC Broadway Week.

NYC Broadway Week is produced by NYC & Company in partnership with American Express, The Broadway League, Ticketmaster, Telecharge and Audience Rewards. NYC Broadway Week will be promoted through exclusive content on NYCgo.com, out-of-home media in the five boroughs, print and digital advertising, commercials running in NYC taxicabs and through social media posts on @nycgo and with hashtag #NYCBroadwayWeek.

Since its launch in January 2011, NYC Broadway Week has cumulatively sold more than 1,128,000 tickets, generating nearly $77 million in revenue for Broadway.

Last month, NYC & Company announced the first-ever NYC Broadway Week Winter Stay hotel promotion. This winter, NYC Broadway Week 2-for-1 ticket holders who stay at one of 25 participating hotels will receive a daily $25 food and beverage on-property credit—perfect to use before or after attending a Broadway show. All participating hotels are centrally located to Broadway’s famed Theatre District and will offer attractive room rates as part of the promotion. For an up-to-date list of participating hotels and corresponding links to book, visit nycgo.com/nyc-broadway-week-winter-stay.

New Yorkers and visitors also are encouraged to seek out the ultimate-value week this winter, January 29 through February 4, when three of NYC & Company’s signature programs align: NYC Broadway Week, NYC Restaurant Week, and NYC Must-See Week. Hotel savings are also available as the winter season offers the most attractive hotel rates of the year, particularly on the evening of Super Bowl Sunday (February 4). For all there is to do in NYC this winter, visit nycgo.com/winter.

For all there is to do and see in New York City, visit nycgo.com.

 

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Bway Zone, Family-Friendly Broadway Theater Site, Launches with Chance to Win Trip to London’s West End

November 5, 2015

Broadway, New York City, the capital of the theater world. The Broadway League has launched Bdwy Zone, an interactive platform that will feature videos, photos, quizzes, and other Broadway-related content to share with its users © 2015 Karen Rubin/news-photos-features.com

Broadway, New York City, the capital of the theater world. The Broadway League has launched Bdwy Zone, an interactive platform that will feature videos, photos, quizzes, and other Broadway-related content to share with its users © 2015 Karen Rubin/news-photos-features.com

New York – The Broadway League, the national trade association for the theater industry, is launching a new family-friendly initiative called Bway Zone located at BwayZone.com. A website created by the League’s digital and marketing departments, this interactive platform will post videos, photos, quizzes, and other Broadway-related content to share with its users.

Bway Zone is an online/social media conversation about what’s happening on Broadway in NYC, as well as on national tour throughout the US and Canada. Users will  get connected with Broadway shows, stars, and fans; meet the folks who make magic behind the scenes; find out about what other theatregoers are saying; and much more. Whether new to the community or a seasoned Broadway pro, the most important thing is to have fun and explore, share, create, learn, and participate.

One can scroll through the tiles and click on any kind of content or activity to find a mix of posts from individual shows, theatrical websites, other fans, and more — including exclusive original Bway Zone content. Users are encouraged to share on Facebook, Twitter, and other social platforms.

“The League is thrilled to be launching a new interactive BwayZone.com platform for family engagement. This new digital platform (think Instagram meets Buzzfeed meets Pinterest with a Broadway twist!) will offer curated engagement with Broadway content especially for families, with opportunities for users to participate in and even create content. There is nothing else like this! The world is changing, and so are we. Our goal is to raise awareness of Broadway among fans of all ages, and to encourage theatregoing as family entertainment. We’re in the pilot stage now while we begin to build momentum, but it’s growing quickly,” said Charlotte St. Martin, President of the Broadway League. “Activities including BwayZone, National High School Musical Theatre Awards, Viva Broadway concerts to bring more families through our Family First Nights program and more are part of a strategic plan to engage future audiences in theatre, whether they are in the audience, on stage or backstage.”

Through November 25, 2015, theatergoers have an opportunity to enter for a chance to win a trip for a family of four to see shows on London’s West End. Those who join the BwayZone email list through a special sweepstakes page will be entered for a chance to win the grand prize, which includes: a family of four trip to London, round-trip airfare from any major U.S. city to London via United Airlines, tickets to two West End shows (four tickets per show), and a three-night hotel stay in London’s Rosewood Hotel. Official Rules available on BwayZone.com/sweepstakes. No purchase necessary. Open to legal residents of the 48 contiguous U.S. and D.C, age 13 and older. Void in Alaska, Hawaii and where prohibited.

Visit BwayZone.com or follow #BwayZone on Facebook, Twitter, and Instagram!

BwayZone is an official program of the Broadway League and is officially sponsored by The New York Times with additional support from Southern Hospitality BBQ.

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