A year after launching its free app, JustBook maintains a leading position in Europe for mobile hotel bookings at the last minute, recording 400,000 downloads of the app.
JustBook is now seeing record bookings as a result of a new collaboration with Miles & More frequent flyer program. Effective as of January 10, 2013, JustBook users collect award miles with Miles & More, the prestigious frequent miles program of Lufthansa and associated airlines. This offer is available for all hotel bookings with JustBook at over 1,000 hotels in 46 cities across Europe, independent of specific hotel chain brands.
This latest initiative makes JustBook the first hotel network enabling its members to earn miles “while they sleep”.
The offer adds to existing collaborations, including the latest strategic media partnership with the Swiss Federal Railway (SBB).
JustBook (www.justbook.com/en) is a leading app for spontaneous hotel bookings in Europe. Every day, three to five selected hotels per destination can be booked from 10 am until 2 am the next day, for the same night.
Since are last minute bookings, users typically enjoy savings of up to 50 percent over prices available online. Currently, JustBook is available in 46 European cities including London, Edinburgh, Berlin, Frankfurt, Amsterdam, Madrid and Zurich. The JustBook app is available for free on iPhone, Android and BlackBerry.
“Even in the best European hotels, some rooms are often still available at the last minute,” JustBook CEO Stefan Menden said. “Hotel guests can save money with spontaneous bookings. In the short term, hoteliers can gain new customers while optimizing their occupancy. 95% of our users are new customers for the hoteliers. If you book with the app you discover new and interesting hotels. We are also continuously adding useful benefits to JustBook such as now with the award miles from Miles & More.”
JustBook offers hotel customers low rates for same day bookings. The company claims that its prices for last minute mobile bookings are between 20 and 50 percent lower when measured against the prices available on the internet.
The company also points to its customer service. In emergency situations, the customer service team is available on the phone until 2.30 am to assure a good night’s rest for all bookings. Especially during this snowy season that causes chaos at airports, JustBook provides reliable help.
Two-thirds of JustBook customers are business travelers who use the app to travel to meetings at short notice. Also, users turn to JustBook when a meeting runs over its allotted time. However Justbook is also useful for spontaneous weekend trips and getaways.
“Thanks to smartphones, leisure activities are just one touch away,” said Menden. “Whether you’re looking for tickets, a table in a restaurant, or a night at a hotel in order to surprise your partner, this was never as easy and as fast as it is today with your phone. The consumer survey regarding spontaneity is just one example of our analysis. We know the European consumer extremely well after one successful year of expansion across the continent’s four corners. We know hotel guests are considerably more demanding than in the United States for example. Our team in Berlin, Barcelona and London can therefore understand and react very specifically and promptly to all customer requests. ”
For information, visit www.justbook.com/en
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