Magic Mountain, Crystal Mountain, Mad River Glen Get Top Spots in Liftopia’s First-Ever ‘Best in Snow’ Awards

SAN FRANCISCO– Liftopia, the largest online and mobile marketplace for lift tickets and other mountain activities, unveiled its first-ever 2016-17 Best in Snow Awards honoring the most beloved ski areas in North America. Unlike other awards, the 2016-17 Best in Snow Awards, is the only ranking that incorporates the largest dataset in the industry combined with feedback from thousands of skiers and snowboarders to determine ski areas they are most passionate about in North America.

The 2016-17 Best in Snow Awards, Powered By Liftopia, features winners across seven categories that Liftopia customers identified as most useful for choosing where to ski or snowboard, regardless of ski area size. These categories include Beginner-Friendly, Most Challenging, Family-Friendly, Best Snow Consistency and Quality, Least Crowded, and Best Value in addition to overall Best in Snow. Winners were compiled in five different regions: Northeast, West Coast, High West, Southeast and Midwest.

Magic Mountain in Vermont took the top spot as Overall Best in Snow winner in North America, with customers saying it’s “the best kept secret in the Northeast” and “a true skier’s mountain” that is “steeped in tradition” and “never overcrowded” with “awesome terrain,” “challenging runs,” and “the best staff in the business.” Crystal Mountain in Michigan, coming in second, received raves for their “great atmosphere,” “lifts and runs are fun and varied,” “people are very friendly” and “they’re always doing improvements at the resort.” Liftopia customers love the terrain at third place Mad River Glen in Vermont, saying “Nothing compares to the challenge of Northeast skiing and Mad River Glen. It is simply the best if you are up for it.”

The remaining Overall Best in Snow winners include Alta, Utah (#4); Jay Peak, Vt. (#5); Bretton Woods, N.H. (#6); Wildcat Mountain, N.H. (#7); Powder Mountain, Utah (#8); Snowbird, Utah (#9); and Sugarloaf, Maine (#10). Bretton Woods and Crystal Mountain took top spots as Beginner- and Family-Friendly Ski Areas as well as Ski Areas With the Best Snow Consistency and Quality in their respective regions (Northeast and Midwest); Magic Mountain is the Most Challenging Ski Area in the Northeast; Alta has the Best Snow Consistency and Quality in the High West; and Powder Mountain offers the Best Value in the High West.

“For years people have told us they wanted a ranking system that wasn’t based simply on which resorts were the biggest or relied on a handful of ‘expert’ opinions or advertising dollars. They want to find their next favorite ski area and to know which resorts are most beloved by other skiers and boarders,” said Evan Reece, co-founder and CEO of Liftopia. “We crafted the Best in Snow Awards with details from a consumer survey and combined the results with our proprietary data to uncover the ski areas people love most. We are excited that the findings show what we already believed to be true: consumers do have amazing passion for ski areas of all sizes.”

Methodology

To compile the 2016-17 Best in Snow Awards, Liftopia surveyed their customers to measure their enthusiasm on specific aspects of their favorite resorts such as family friendliness, challenging terrain, crowds, and snow consistency and quality. Respondents took into consideration criteria such as snow quality and conditions, grooming, accessibility, terrain variety and difficulty, vertical drop, learn to ski and snowboard programs, staff and instructors, resort size, crowds and lift lines, accessibility of lifts and beginner terrain, off-slope activities, the surrounding community, and cost of lift tickets, rentals and programs, among others. More than 10,000 responses were then weighted with a proprietary algorithm based on Liftopia’s exclusive dataset that includes skier and snowboarder visits annually, acreage, uphill capacity and average true cost of skiing to surface the best ski areas overall, across seven categories and five regions, based on what matters most to skiers and snowboarders.

Winners for the Overall Best in Snow, Beginner Friendly Ski Areas, Most Challenging Ski Areas, Family Friendly Ski Areas and Ski Areas with the Best Snow Consistency and Quality categories were determined by the total number of votes from survey participants for their favorite resorts in each category, normalized by skier and snowboarder visits annually. Winners for the Least Crowded Ski Areas category were determined by total number of skier and snowboarder visits annually divided by skiable acreage as well as participant feedback and votes on the least crowded ski area. Winners for the Ski Areas with the Best Value category were determined by total number of votes for ski area with the best value, normalized by skier and snowboarder visits annually and the average true cost of skiing based on effective ticket prices per resort, including ticket window, advance purchase and season pass data.

Complete List of 2016-17 Best in Snow Awards, Powered By Liftopia: The winning ski areas in each category and region can be found by visiting http://bestinsnow.liftopia.com/

About Liftopia

Liftopia operates the largest online and mobile marketplace and resort technology platform serving the ski and mountain activity industry. Skiers and riders can purchase lift tickets, equipment rentals, meal vouchers and more from more than 250 ski areas in North America on Liftopia.com and via the Liftopia mobile app, with savings of up to 85% off walk-up window rates when purchased in advance. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Visit the Liftopia blog or follow the company on Facebook and Twitter.

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