Discover Lehigh Valley, Allentown Art Museum, arts organizations, businesses partner for 4-month tribute to history of Rock n’ Roll


Discover Lehigh Valley, The Allentown Art Museum of the Lehigh Valley and various local arts organizations and businesses are partnering to offer visitors a rockin’ good time with Rock Through The Valley – a four month celebration of the history of Rock n’ Roll. The celebration goes hand-in-hand with the Allentown Art Museum’s “Who Shot Rock & Roll: A Photographic History, 1955 to the Present” exhibit.

“Rock Through The Valley is a way to unify the arts community and give residents and visitors a schedule of music-related events throughout Lehigh Valley,” said Michael Stershic, president of Discover Lehigh Valley. The subject of Rock n’ Roll is a part of who we are as Americans and this series of events is a celebration of that history.”

The Who Shot Rock & Roll exhibit (February 11 – May 13, 2012) contains more than 175 images, including candid snapshots, publicity portraits, album cover art, videos and images of live performances of popular artists ranging from Elvis and Dylan to Amy Winehouse. Visitors to the Allentown Art Museum will be able to examine the work of photographers such as Richard Avedon, Annie Leibovitz, Linda McCartney and many more. Their images capture the essence of the rock and roll generation, freedom and personal reinvention and expression through skillful, sensual, sexy, creative and compelling images that are among the best representations of rock photography, past and present.

Examples of Rock Through The Valley events coinciding with this exhibit include:

Girls on Film: 40 Years of Women in Rock
Lehigh University
Jan 25, 2012 – May 27, 2012
A traveling exhibit from the Rock and Roll Hall of Fame and Museum with vibrant images of women rockers such as Grace Slick of Jefferson Airplane, Joan Jett and Tina Turner as they performed during their rise to stardom.

Frock & Roll: Fashion that Rocks
The Baum School of Art
February 9, 2012 – March 2, 2012 (Opening Reception: February 13, 2012)
This fashion exhibition combines recent works by emerging designers, several of whom starred on various seasons of television’s celebrated fashion series Project Runway, as well as iconic designers works from the 1980’s to the present, which are on loan from a private collection.

C.F. Martin & Co. Guitar Exhibit
C.F. Martin & Co. Museum and Visitors Center
February 12, 2012 – May 13, 2012
Martin Guitar’s Museum and Visitors Center will feature a display of artists’ guitars that includes Elvis Presley, the Beatles, Johnny Cash and Hank Williams. Martin’s 177-year history weaves through American culture with a priceless collection of guitars and artifacts.

Shooting Rock & Roll
Allentown Art Museum of the Lehigh Valley
February 26, 2012
Legendary photographer Godlis talks about his experiences behind the lens shooting rock and roll.

Writing and Rocking
Allentown Art Museum of the Lehigh Valley
March 27, 2012
Lecture by David Fricke, Senior Editor of Rolling Stone Magazine, Muhlenberg alumnus and suburban Philadelphia native.

The Moody Blues
State Theatre Center for the Arts
April 7, 2012
The legendary Moody Blues return to the intimate State Theatre for one show only. Don’t miss this unforgettable concert event.

Dozens of Rock Through the Valley events will run from February 2012 through May 2012. You can find information about all of the rock-related art, film, exhibits, lectures, contests, performances and fashion shows going on in Lehigh Valley throughout the promotion by visiting On this site, visitors can also take advantage of Lehigh Valley lodging packages and restaurant deals.

About Discover Lehigh Valley
Discover Lehigh Valley is the designated destination marketing organization of Lehigh and Northampton counties. Its mission is to promote and develop Lehigh Valley as a leisure and business travel destination. Created in 1984, Discover Lehigh Valley assists in promoting regional tourism, an industry that generates $1.5 billion in annual revenue and accounts for more than 22,000 jobs in Lehigh Valley. For more information on Discover Lehigh Valley and its activities or to request a Lehigh Valley Map & Guide, call 1-800-MEET-HERE, or visit the official tourism website of Lehigh Valley at

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